Own the TV Screen with Connected TV
You’ve probably come across an ad or two while streaming Connected TV programs —these are the ads displayed via Smart TVs and/or streaming platforms like Netflix, Hulu, Roku, and more.
Now, imagine being the brand behind one of those ads.
Similar to popular digital advertising platforms like Google, Meta, and YouTube, Connected TV can target viewers based on demographics, purchase habits, and interests. This creates an incredible opportunity for you to reach your audience on TV for a fraction of the cost of traditional TV ads.
THE STATS
- About 88% of US households own at least one connected TV device
- Connected TV makes up about a third of all TV usage
- Connected TV is the fastest growing ad channel in the US
- 57% of US viewers watch ad-supported TV
- More than 80% of consumers subscribe to more than one streaming service
Sources: Statista: Connected TV penetration rate in the U.S. 2014-2023, Share of FAST platform viewers in the U.S. 2020-2023; Nielsen: Amid the fragmented TV landscape, time spent with content is the best planning data there is; Emarketer: Connected TV Ad Spending Leads the Way in Growth; The Motley Fool: State of Streaming 2024: Streaming Services and Consumer Sentiment
Connected TV vs Traditional TV
Our Process
Campaign Goals
Every campaign requires a shared understanding of your goals, whether that be to raise awareness, drive engagement, or make sales.
Target Audience
We can target the right audience by understanding their interests, preferences, and behaviors.
Channel Selection
The channel you select is an important decision. For example, if you sell on amazon.com, advertising on channels like Prime TV is easy and convenient.
Asset Production
We can produce your 15-30 second video with animation, motion graphics, existing assets, and voiceovers.
Track & Launch
We track your campaign’s performance via tracking pixels and UTM codes to follow your campaign’s journey every step of the way.
Report
We report on learnings, insights, milestones, and metrics throughout the campaign duration, and then use those learnings to make improvements in real-time.
Zooka has four (4) different ways to reach your audience:
1. Meeting Them Where They Are—we can reach your audience by narrowing the reach to audiences who meet a specific criteria (e.g. interest, demographic, location).
2. Retargeting—Once a customer visits your site, we can use pixels to track them and show them your ads.
3. Email Matching—If you capture customer email addresses, we can (in many cases) match those to the user logins for CTV platforms.
4. If you sell on Amazon.com—Amazon’s video platform can leverage the shopping preferences and purchase history from Amazon.com to show targeted ads.
Capabilities
Motion Graphics
Video Animation
Campaign Ideation
Audience Analysis
Audience Specific Content Creation
Competitor Analysis
In-Depth Metrics
Insight Reporting
Use of Existing Assets
Voiceovers
Other Services
Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.
