Explainer Video Example | Valley Water

Public Sector Video Series

Valley Water provides water for 2 million people in the San Francisco south bay. To accomplish this task they manage 10 reservoirs, 3 water treatment plants, and almost 300 miles of creeks.

To increase water security, Valley Water teamed up with two neighboring water districts to build a massive new dam in the hills 60 miles east of San Jose. This $2.5 billion project will increase the capacity of the Pacheco Reservoir from 5,500 acre-feet to 140,000 acre-feet.

How do you convince local residents to invest $2.5B in a project that they will never see and will take 8 years to complete? Valley Water asked Zooka to create a series of three videos that would help explain the benefits.

The Zooka team used a drone to take aerial footage of the valley where the new dam would be constructed. We then added animation effects and wildlife photography to help explain the economic and environmental impact of this immense public project.

The project included:

Working with the County to establish communication goals
Scriptwriting
Storyboarding
Drone shoot/aerial photography
Wildlife photography
Voice over recording
Music Selection and licensing
2D and 3D animation

Our Process

Communication Goal

Good video production starts with defining, in plain terms, what you want the viewer to learn and or to do.

Scriptwriting

Armed with the communication goals, our writing team will create a script that tells the story with a clear build of ideas. This script helps determine run-time and cost.

Storyboarding

After the script is approved, we’ll create a detailed storyboard that clearly defines the visuals that will appear on the screen. For Live shoots, this includes a detailed shot list.

Production

After the storyboard is approved we’ll shoot live-action scenes or create the art assets used in an animated video. We’ll combine a voice-over and music as needed.

Publication

Lastly, we’ll work with you to publish the video on the targeted platforms. In most cases, we recommended including closed captions.

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See the other videos in the series.

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