Explainer Video Example | Aperia

Automotive Tech

Aperia Tech’s HALO tire inflation system uses a tire’s rotational energy to inflate truck tires and achieve optimal tire pressure. Maintaining the correct tire pressure can have a major possessive impact on both safety and fuel efficiency.

Aperia Tech needed a video that explained the science of tire pressure and how sunlight, movement, temperature, and other factors impact pressure rates.

We worked with the Aperia Tech team to create a short, visually compelling video that explained the benefits of their product. The video was used in educating customers, investors, and even in recruiting.

The project included:

Understand their technology
Writing a script
Storyboarding
Designing motion graphics
VO recording
Music Selection and licensing

Our Process

Communication Goal

Good video production starts with defining, in plain terms, what you want the viewer to learn and or to do.

Scriptwriting

Armed with the communication goals, our writing team will create a script that tells the story with a clear build of ideas. This script helps determine run-time and cost.

Storyboarding

After the script is approved, we’ll create a detailed storyboard that clearly defines the visuals that will appear on the screen. For Live shoots, this includes a detailed shot list.

Production

After the storyboard is approved we’ll shoot live-action scenes or create the art assets used in an animated video. We’ll combine a voice-over and music as needed.

Publication

Lastly, we’ll work with you to publish the video on the targeted platforms. In most cases, we recommended including closed captions.

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Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.